Paula Scher: Do What You've Never Done Before Pentagram's Paula Scher talks about designing the identity for The Highline. 11.09.12 Twitter Share on Twitter tags Video Inspiration Previously Internet Connected Walkie-Talkie Subscribe to the RSS feed to keep up to date with this blog. Sign-up to The Dawesome Digest — my occasional email newsletter. Visit Produced for Use — my online boutique selling physical goods. Find a park bench and simply sit, rest and relax.