Brendan Dawes
Analogue + Digital

Process

Bill Moggridge: designing objects that allow us to grow fonder of them

From Gary Hustwit's Objectified, Bill Moggridge – creator of the first laptop and co-founder of Ideo – who passed away on 8th September 2012, talks with Gary Hustwit about how whilst we might not fall in love with our objects, they should at least, through their design, allows us to grow fonder of them.