Brendan Dawes
Analogue + Digital

Chaos and Order

A hands-on display of the creative power of chaos and order

Created for luxury clothing retailer Jigsaw, Chaos and Order allowed journalist visiting the Spring / Summer 17 collection launch to play with the idea of chaos and order, a core theme of the collection, through a bespoke physical controller.

Connected to a projector, turning the control influenced the constantly flowing lines being projected at the venue. Turn it towards chaos and the lines created a more chaotic, but still visually appealing composition. Turn the control towards order and the lines began to follow a more grid like pattern.

ALex Kelly, Group Head of Marketing said "it went down a storm, everyone really enjoyed it and really helped me to set up the theme of the collections".

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