Brendan Dawes

Analogue + Digital

Process

Love the narrative in the Jambox packaging

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via engadget.com

I always love details like this; packaging design that doesn't simply wrap something but tells a story too. On the outside of the box is a graphic of an old boombox with the heading "that was then". Open up the box and the Jambox is embedded inside with the proclamation "this is now"! Wonderful bold story telling. Love. It.

I always love details like this; packaging design that doesn't simply wrap something but tells a story too. On the outside of the box is a graphic of an old boombox with the heading "that was then". Open up the box and the Jambox is embedded inside with the proclamation "this is now"! Wonderful bold story telling. Love. It.